4 min readFeb 14, 2019


Public’s enthusiasm for cryptographic money has prompted a surge of recent advertising, for the most part via web-based networking media and the internet. Quite a bit of that promoting has concentrated on driving the purchasers’ enthusiasm for contributing money to an Initial Coin Offering or ICO.

The absolute quickest approaches to earn publicity in the investment market in cryptocurrency are Social Networking Sites, Twitter and Facebook being one of the most significant ones. Other than these, –a popular online publishing platform– can be used for textual context, Youtube for video contexts and Telegram, Reddit or even Slack for hosting a community of one’s own. Amongst these, Telegram stands out as its encryption method and transparency can be essential if one is participating in a trade that may invite inspection and because of its multi-platform availability. It is also one of the 10 biggest cloud based instant messaging applications.

However, platforms like Pinterest and Instagram are not the most appropriate way of publicity since these sites are image based.

Another fast method to gather publicity in the cryptocurrency investment market is emailing or direct messaging. But since people ignore a marketing email before they even read it, direct messaging is considered a better option.

Linkedin is just as important. It helps assemble a worldwide group and find advisors in various nations. Be that as it may, there is no real way to confirm the advisor or authenticate the qualification of the profile. Individuals simply get countenances for the venture so it looks genuine.

Popular news channels/websites and Press Release administrations are additionally a valuable method to get a word out around a forthcoming digital coin. Newspapers and Paid Promotions are another way. However, some countries confine the publicity of investments in the cryptocurrency market since they do not permit its regulation or direction. For instance, India and the USA. Yet, some projects get publicity by portraying the project as a blockchain technology. Indirectly, they are actually publicizing their token.

While the above listed methods are fast and ethical, there are some ways to garner publicity in the marketing world in an unethical manner also. One of which ways is the practice of SEO or Search Engine Optimization. Bribing a ranking website to get the name of an ICO on top, creating Javascripts re-directs, plagiarism, trading links etcetera, are some ways to practice unethical SEO.

This is another inappropriate, but very effective ways of marketing in the crypto- world. In any case, one should remember that this effect is impermanent. As soon as web crawlers discover that a person is using illicit SEO procedures, they will ban the respective website from their files for quite a while. Investors must interpret which site should they trust for gathering information from a ranking website. Most ranking websites are totally for business and are controlled by amateurish bloggers sitting in only a corner of the world running an organization which does even have a company established. There is only a domain name and no individuals behind it. Such sites ought to be evaded as clearly, they are just advancing a project by taking cash.

The use of Affiliate Marketing is also a utile way of crypto- marketing. This is a sort of advertising in which other individuals or organizations, called affiliates, send traffic or visitors to your website in return for a commission. While this method may sound unethical and deceptive, it really isn’t.

Some other non-web-based publicity methods are conducting Road Shows with respect to an ICO or participating actively in blockchain based conferences around the globe. There are about 3 blockchain based conferences every week globally on an average. It is also another method to gather money for conference organizers by inviting ICOs to promote their projects. None of these conferences are upheld by governments or any government-backed organization. Hence investors ought to be cautious and not get slanted towards the paparazzi of the projects.

What is required today is government intercession in advancement of any project aimed at fundraising. The deceptive task is that project ideas could be absolutely misleading. There must be approvals from governments published along with the promotion of any project making it trustworthy because now in the age of social media, it has become very deceptive for any investor to understand the projects integrity.

CREBACO reviews a projects Legal Financial and Technology related aspects making a CREBACO rating reliable as the research and audit is conducted by government approved auditors. But at the same time CREBACO does not promote any project.




Research, rating, and intelligence focused on the Blockchain and Crypto industry